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6月5日 MarketingI understand that marketing is supposed to move you, make you think and cause you to believe that while you may have existed prior to this moment without my product from this point on your life will be somehow lessened and lacking if you dont purchase it soon! and in triplicate! I am pretty good at ignoring most ads, actually we have tivo for both the tv's in the house so we rarely watch a commercial and the children watch commercial free programing about 80% of the time. Perhaps my lack of commercial and advertising is *not* a good thing though, I'm soft easily swayed by the ones that seep through because my tolerance is low. What if the lack of commercial viewing, the missing barrage of 'buy me' is actually causing my commercial callus to soften up. I actually find myself believing the few commercials that make it through the cracks. I have already said to anybody who'll listen when we move we're getting those hercules hooks for the pictures! Thank you late night tv guy who enthusiastically shares of their hanging goodness! The latest advertisement that has me thinking is one from Directv. We've had them for years and truly enjoy the service we get from them. I called them once about 6 months ago and told them I wanted to lower my monthly bill and we talked and figured out that without losing stations I liked (read: SCIFI for the husband!!) it was impossible. However just because I called they gave us $5 off for the next 6 billing cycles. Just 'cause. We've moved w/them and it's never been an issue we've dealt with their customer service for problems and they've always been courteous and helpful. Wait wait wait, I'm starting to sound like a commercial here....ahem....back to my original thought. So, anyway as I was saying. I checked the mail yesterday and got a flyer from Directv that said "Directv + K. S." on a beach drawn w/a stick in a heart. follow? It had the desired effect it made me feel special even though I know that John Doe down the road got "Directv + J. D." with the same scene. Inside were several offers for either discounts or a free dvr. It was all nice stuff but just the whole swellling of music and crashing of waves as I looked at the mailer made me like them even more, creating more consumer loyalty and making me post about them so now all 2 people who read my blog are going to have warm and fuzzy feelings about them as well!! Way to go Directv....way to market!  引用通告此日志的引用通告 URL 是： http://adventuresinmotherhood.spaces.live.com/blog/cns!79371AC83ACBBA8D!166.trak 引用此项的网络日志
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